Gabriels Technology Solutions
250 Hudson Street
10th Floor
New York, NY 10013
Director Sales & Marketing
Phone: 212-741-0700 ext: 115
Mobile: 917-887-8815
Fax: 212-741-4700
Email: gcianchetto@gabriels.net
NEW YORK, NY (August 4th, 2009) - Gabriels Technology Solutions, the leading vertical software provider for media companies, today announced the launch of a national real estate listings platform through a partnership with HGTV’s FrontDoor.com that includes nearly 4 million properties for sale. The search product is seamlessly integrated with Gabriels Real Estate Portal platform and will be delivered to over 250 media properties that use Gabriels to power their online real estate vertical.
Newspapers will leverage the search product to gain incrementally more inventory in the local market. In addition, surrounding areas where newspapers typically have few or no listings will now be populated with more comprehensive inventory, enabling site visitors to find homes in nearby cities and towns or vacation and second home markets. Some newspapers will utilize this partnership to position their real estate portal as a regional site that may cover multiple cities or an entire state. Now that newspapers will have a higher penetration of homes for sale nationwide, they can also capture the relocation market as site visitors search millions of listings across the U.S. Historically, newspapers only displayed listings in their local market but now can boast national search capabilities.
“Gabriels has been powering online verticals for media properties for over 10 years and is finally able to fulfill the demand for our clients to acquire expanded listing inventory necessary to compete in the marketplace and offer site visitors comprehensive content that will keep them coming back. HGTV and FrontDoor offer a unique partnership opportunity exclusively through Gabriels Real Estate Portal platform in a manner that does not compromise our clients’ local business,” says Michael Gabriel, CEO of Gabriels Technology.
Gabriels launches the partnership with media clients such as Cox Newspapers, Freedom Newspapers, Journal Register Company, Southern Newspaper Group, The Boston Globe, The Denver Post and Minneapolis Star Tribune among others. Future phases of the partnership will include the integration of valuable content from FrontDoor, including expert real estate information in the form of articles and videos.
“It was unheard of for a local newspaper site to have content comparable to the national real estate search portals until today. We congratulate Gabriels on its ability to deliver newspapers a business model that gives us this competitive advantage without compromising our business,” says Gena Hamilton, director of advertising for The Journal Register Company’s interactive division.
About Gabriels
Founded in 1994 and headquartered in New York City, Gabriels Technology is the leading private-label ecommerce technology provider for architecting and developing custom web applications. Gabriels supports over 500 media properties across North America and Europe. Gabriels builds enterprise products using scalable technology to support content rich, high traffic sites, providing hosting services within a mission critical environment. Gabriels expertise includes creating advanced search technology, Endeca Information Access Platform implementation, database programming, data management, and .NET development. For more information: http://www.gabriels.net or marketing@gabriels.net.
About FrontDoor.com
FrontDoor.com (http://www.frontdoor.com) is an online real estate information service powered by HGTV, the No.1 source for home-related media content. The site currently offers more than 4 million listings of homes for sale. In addition to providing users with the latest real estate listings, FrontDoor.com houses expert HGTV advice and videos along with original Web series and a comprehensive library of features, tools, guides and information. Users can also interact with FrontDoor through Facebook and Twitter.
FrontDoor.com is run by Scripps Networks Digital, a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital’s Web sites -- HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com; and the newest Food2.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.